When should I look at it?

From what perspective should we look at this?

That time when I felt nothing was changing definitely led to this very moment,

The present moment, which we can experience, sparks our imagination about what lies ahead.

There are many sides to every issue.

Just as light is recognized by the presence of shadows,

You can't understand anything by looking at just one aspect

By recognizing each of these elements, we can come to appreciate their multifaceted nature.

We are constantly living within a spectrum of relativity.

That's exactly why

To understand the things we encounter and their multifaceted nature,

Feel that difference and enjoy it.

That applies to things, events, and emotions alike

Even time itself.

Gradient

Gradation

About Gradation

April 24, 2025 / BLOG

Read the blog post

001

- Cloud Blanket -

Cloud Blanket

A season when you feel cool, chilly, and cold.

I wanted a versatile insulation piece that was different from the standard down or synthetic-fill jackets, so

One answer I came up with was a blanket.

The literal translation of “blanket” is “wool blanket.”

I think many of you remember the sense of security you felt as a child when wrapped in that big, warm blanket.

The Cloud Blanket embodies that sense of security and warmth in a way that’s uniquely Gradation.

As if enjoying the way the clouds change shape

Enjoy Cloud Blanket in a new way

Please drape a blanket over the areas that need warmth.

002

- With Cardigan -

With Cardigan

The comfort of adding another layer.

The transition between seasons.

Just wearing a T-shirt or a long-sleeve T-shirt just doesn't feel quite right.

It's nice to just throw on a shirt, but
I also thought it would be nice to have another option for how to layer them.

That's what led to the creation of

with cardigan。

A cardigan is something you wear "over" something else.

That’s exactly why the word “with” felt just right.

For example—
"A base layer with a cardigan"
"Today I'm wearing a wool shirt with a cardigan over it."

I would be happy if I could become a part of your daily conversations and thoughts in a way that feels completely natural.

003

- 2025FW - NEW PRODUCT

- Alternative Jacket -

Alternative JKT

Belonging nowhere, yet fitting in anywhere.

It's also a hiking shirt, and
It also serves as a windshell, and
It's also a lightweight softshell, and

And somewhere,
It kind of looks like a coach jacket.

"Choose based on your own instincts"

Alternative JKT is,
This piece effortlessly transcends the boundaries of genres and functions, embodying the freedom to “choose based on your own instincts.”

The fabric strikes a balance between lightness and strength, allowing the wind to flow through it and subtly conforming to the body’s movements.

A texture that blends naturally with both the great outdoors and the urban atmosphere.

The slightly wide silhouette allows the wearer to shape its impression however they choose.

If you choose a larger size, it can be worn as outerwear.
If you choose a smaller size, it'll look like a shirt.

There’s no set way to wear it, and there’s no “right” answer.

"How you wear it" is entirely up to you.

004

- 2025FW - NEW PRODUCT

- Warm Core Long-Sleeve T-Shirt -

Warm CoreS TE

It looks ordinary, but its core is warm.

The warmth that lies hidden in unseen places gently wraps around your core.

That is,

The Wisdom of "Ryo" and
Born from Gradation's philosophy
A new base layer that “belongs nowhere yet fits in anywhere.”

The change of seasons.

I get cold in the mountains, but I don't like wearing a jacket, and layering up is too hot.

To resolve this slight sense of unease, I came up with the idea of giving just the lower abdomen a “double-layered structure.”

――Warm Core――

Literally translated, it means “warm core.”

This refers both to a structure designed to warm the core and to the philosophy that “warmth resides precisely in the unseen parts.”

Choose a balance that feels right to you.

"Warm Core" was born at the intersection of freedom and functionality—a concept so characteristic of Gradation.